Case Study: Amazing Rush 2
What A Rush It’s Been!
Season 1 At A Glance…
The Amazing Rush Season 1 (2016) was a full year in the making, involving a comprehensive digital campaign. Check out The Amazing Rush Case Study for more on the successful results.
What is a campaign without results? How do you utilize the results that are yielded? You build off and improve upon them! Here’s how we’re making improvements to The Amazing Rush in Season 2…
BIGger Steps To Take in Season 2
Adding an audience segmentation strategy will allow Rapid City to reach niche audiences with highly targeted messaging. By reaching the target markets within the area we increase the likelihood of qualified conversions.
Performing split tests gives us the results to determine which creative performed the best. We’ve seen that photo ads boost performance, especially ads featuring people. These ads tend to outperform their photo-less counterparts by attracting attention, increasing relatability and improving performance.
In Season 1 we created a landing page specifically for The Amazing Rush, with an independent URL to house the campaign content, imagery, and blog and social feeds. For Season 2 we redirected the Amazing Rush landing page to the Meeting Section of Visit Rapid City’s website and created corresponding pages to cross link internally. We aim to draw more users to the meetings section and create more traffic and visits to the site overall.
In addition, we will be promoting the Facebook Live videos that will be running during the live competition.
The Amazing Rush Season 2
We are Meetings & Conventions Marketing experts with over 40 combined years of experience. We have built campaigns that engage meeting planners online in creative ways and programs that deliver results! Reach Out!
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.