INCREASE IN LEAD GENERATION
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Park City is a luxury winter destination with world-class resorts, a historic and charming Downtown and unique attractions like Utah Olympic Park. With numerous multi-million dollar homes throughout the destination, the resort town becomes “home” to top corporate decision makers throughout the holiday season.
Visit Park City wanted an impactful message and thorough media strategy to help position the destination to these peak season-visiting, corporate decision makers so they would take the idea to meeting planners back home.
Digital Edge understood the in-market audience traveling to Park City during this season and what a huge opportunity it would be to attract their attention.
With our robust affinity audience profile and our hand-selected white list of placements, we implemented a highly targeted geofencing campaign to reach key decision makers who were vacationing in the area, and we delivered an enticing message they could share with their corporate planners.
By focusing on ad placements that decision makers would frequent, we were able to deliver a niche message in an organic way. The message stayed top of mind and gave the decision makers an easy way to share with their peers.
Visit Park City was very successful in reaching this key decision maker demographic and generated 35 leads representing a cross section of incentive, corporate and association business opportunities that the sales team is developing into actual business.
ABOUT PARK CITY
Park City, Utah is one of the most accessible (and accommodating) mountain meeting destinations in North America, with scenic beauty, convenience, a wide variety of venues, countless recreational activities and fresh air all rolled into one stunning location.
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.