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COVID-19

Case Studies

Planning through a Pandemic: This CVB’s Virtual FAM Tour

Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology,...
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How These DMOs Stayed Top of Mind in the Lowest of Times

As questions and concerns feverishly swirled around the future of the meetings and conventions...
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A Look at the Post-COVID Meeting Planner Persona

Mae BodineVP of Marketing Strategy Mae is the Vice President of Marketing Strategy at...
COVID-19

Expert Takeaways – Navigating a COVID-19 World

Digital Edge has been keeping a pulse on the latest insights, responses, and actions...
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4 Tactics for CVBs to Consider When Running Media in Today’s Climate

“When times are good, you should advertise. When times are bad, you must advertise.” ...
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CVBs: Step Up, Get Uncomfortable, and Embrace Change with Us!

Change. Change…the word you love and hate. Whether good, bad, or both, we all...
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CVB Sales: Doing It Well in a Virtual World

Raise a proverbial hand if you’ve been a part of an unengaging Zoom call...
COVID-19

6 Ways Your CVB Can Adapt to What Meeting Planners Want During and After COVID-19

Destinations International’s Annual Virtual Convention didn’t disappoint this year. Our co-founder gave her thought...
COVID-19

Getting Back Out There Post-COVID

With much effort, the travel and tourism industry is full-force on the road to...
COVID-19 meetings marketing

Why Meetings Marketing Now Will Pay Off Later

Invest in meetings marketing now and it will pay off in the long run...
Case Studies

CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM

Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change,...
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Evaluate and Adjust Your Meetings Campaign & Messaging

With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To...
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DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts

Digital Edge has been keeping a pulse on the latest responses from meeting planners...
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Getting Ahead of the Curve on What Planners Need to Know During COVID-19

As some destinations see the curve flattening on the number of COVID-19 cases and...
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How to Prepare Your Meetings & Conventions Messaging Post COVID-19

“Learn from the past, but don’t live there. Build on what you know so...
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How DMOs Will Need to Transition Group Sales After COVID-19

We are all trying to determine exactly how things will be when we return...
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Social Media Tips During COVID-19

Social Media: Quiet During COVID-19? Unparalleled meeting, event and travel cancellations have faced tourism...
COVID-19 COVID 19 Marketing Recommendations

Recommendations for DMOs During the COVID-19 Crisis

As I’m sitting here writing this, we are all faced with so much uncertainty...

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