5 Key Takeaways from MPI WEC
After more than a year of lockdowns, it felt so good to be at MPI’s WEC in Las Vegas, June 15-17. To kick start the week’s events, I even got upgraded to a Delta One Suite—a sign of many good things to come. My fellow co-founder Shirley Smith and I, along with our VP of […]
The Future Meeting Attendee is Gen Z
“We [Gen Z] are digital natives, and we do understand online, but that doesn’t mean that we want every single experience of our lives to be online. We’re a generation that just also really values experiences.” – Gretta Kissell, Managing Partner, JUV Consulting They may be young, but come off as wise beyond their […]
Tips for the Destination Marketing Creatives
Like a 1960s Nancy Claster calling out to all of her viewership through her magic mirror, I’m looking out: “I see Johnny, and Suzie, and Veronica, and Bobby, and Martin…….” Regardless of your name or your game, if you answer ‘yes’ to any of the following questions, you’ve come to the right place. Do you […]
Recap: The CVB & the Future of the Meetings Industry
Digital Edge was fortunate to partner with Destination Analysts and Miles Partnership on The CVB & The Future of the Meetings Industry 2020 study. Destinations International shared the study findings via their webinar on February 10, 2021. This study and webinar conversation had so many great insights, so we thought it was important to recap […]
DMOs, Grow Your Meetings Business with These Tactics
The key to DMOs growing meetings business right now: develop community partnerships. Now and in the wake of COVID-19, DMO marketing strategies are and will be shifting. Your organization will need to continue to be resilient, selling and marketing to planners differently by finding group business within your destination and growing meetings business where your […]
The Modern Day Meeting Planner: Millennial Meeting Planner
Millennial-age meeting planners and attendees have been pushing for more modern meeting design and advanced event technology for years, but the meetings industry, at large, has been slow to implement changes because industry leaders don’t take young meeting planners seriously enough. Download Millennial Persona Millennial planners want to emphasize that it is more of a […]
Expert Takeaways – Navigating a COVID-19 World
Digital Edge has been keeping a pulse on the latest insights, responses, and actions from industry experts as they pertain to meetings & conventions navigating through the world of COVID-19. Here are our key takeaways. [Visual Learner? See the Breakdown] The Reality: Percent of Planning Possibilities A common action that the meetings & conventions industry […]
Reaching Millennial Meeting Planners
Millennial Meeting Planners What They Are Like, How They Differ and What You Can Do to Reach Them Why Is Everyone Talking About Millennial Planners? The average age of meeting planners is 36.5 years old, and the majority of planners fall into the millennial category. It’s quite clear that this age cohort is of […]
4 Tactics for CVBs to Consider When Running Media in Today’s Climate
“When times are good, you should advertise. When times are bad, you must advertise.” This adage from advertising pioneer Bruce Barton is more than 100 years old, but it still rings true today. Over the past five months due to the effects of COVID-19, the United States and the travel industry as a whole has […]
DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts
Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry and its direct effects on CVBs/DMOs during and after the pandemic. We’ve gathered the top insights from MPI, PCMA, and Northstar surveys to provide you with statistics and tactics to prepare your […]