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DE Insights & Ideas

From blog posts to expert takeaways, our agency provides the resources and tools you need to help prepare your DMO’s sales team to get back to business during COVID-19.

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Case Studies

Planning through a Pandemic: This CVB’s Virtual FAM Tour

Experience Grand Rapids’ Virtual FAM Tour During a pandemic, Michigan’s second-largest city leveraged technology, entertainment value, and sales and marketing strategy through a...
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How These DMOs Stayed Top of Mind in the Lowest of Times

As questions and concerns feverishly swirled around the future of the meetings and conventions industry during COVID-19, one common question stuck with Digital...
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A Look at the Post-COVID Meeting Planner Persona


Expert Takeaways – Navigating a COVID-19 World

Digital Edge has been keeping a pulse on the latest insights, responses, and actions from industry experts as they pertain to meetings &...
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4 Tactics for CVBs to Consider When Running Media in Today’s Climate

“When times are good, you should advertise. When times are bad, you must advertise.”  This adage from advertising pioneer Bruce Barton is more...
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CVBs: Step Up, Get Uncomfortable, and Embrace Change with Us!

Change. Change…the word you love and hate. Whether good, bad, or both, we all have experienced change, lived through change, and if you...
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CVB Sales: Doing It Well in a Virtual World

Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they...

6 Ways Your CVB Can Adapt to What Meeting Planners Want During and After COVID-19

Destinations International’s Annual Virtual Convention didn’t disappoint this year. Our co-founder gave her thought leadership on a couple of sessions and our team...

Getting Back Out There Post-COVID

With much effort, the travel and tourism industry is full-force on the road to recovery. We’re all collaborating with industry leaders, researchers and...
meetings marketing

Why Meetings Marketing Now Will Pay Off Later

Invest in meetings marketing now and it will pay off in the long run later. Even through these times of uncertainty, a strong...
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Evaluate and Adjust Your Meetings Campaign & Messaging

With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust  With the current COVID-19 situation most...
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DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts

Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry...
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Getting Ahead of the Curve on What Planners Need to Know During COVID-19

As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time...
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How to Prepare Your Meetings & Conventions Messaging Post COVID-19

“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For...
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How DMOs Will Need to Transition Group Sales After COVID-19

We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group...
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Social Media Tips During COVID-19

Social Media: Quiet During COVID-19? Unparalleled meeting, event and travel cancellations have faced tourism marketers with daunting challenges and an eerie uncertainty as...
COVID 19 Marketing Recommendations

Recommendations for DMOs During the COVID-19 Crisis

As I’m sitting here writing this, we are all faced with so much uncertainty and uneasiness in the meetings and conventions and travel...

COVID-19’s Impact on the Meetings Industry & How CVBs Can Manage Their Groups Sales & Services Throughout

Tips for how group sales & services can respond & prepare It is becoming more and more clear with the daily news of...

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